Rubber Meets the Road:

1. Turn FAQs into content.
   Take your most common customer questions and create short, clear answers (150–300 words). These are perfect for showing up in featured snippets and “People Also Ask.”
2. Use natural, conversational language.
   Remember, zero-click and voice search work off how people talk. Write content in a way you’d answer someone face-to-face, not in jargon.
3. Structure your content for snippets.
   Use bullet points, numbered lists, and clear headings. Google loves clean, scannable formats it can pull directly into answers.
4. Test voice search.
   Ask Siri, Alexa, or Google Assistant the questions your clients ask you. If you don’t like the answers, that’s your cue to create better content around those topics.
5. Update your Google Business Profile.
   Make sure your hours, services, and FAQs are current. Local zero-click searches often pull straight from there.

Detailed Insight From Our Expert:

Post Consistent – You can post about anything you want in the world, but if people aren’t searching for it, nobody will end up on your content or website. There’s a strategy called clustering or siloing which means you basically write one big content piece and then subtopics around it to build that authority. For example: Main Piece = SEO for Chiropractors and the sub pages are: local SEO for chiropractors, lead generation for chiropractors, Facebook ads for chiropractors, Google business profile for chiropractors, etc.

Additional Resources:

• Connect with our Guest, Griffin Mott:
  • LinkedIn
    • Message him for a free site audit – Let him know you listened to this podcast!
  • Website
• Answerthepublic.com – Resource Griffin mentioned for siloing (3 free searches per day)
• Gain Exclusive Access to Athena’s Book Launch Updates, Pre-sales, and Promotions!
• Download the Season 7 Resource Guide!

If you haven’t had a chance to listen to this episode, you can find it on all streaming platforms by visiting the page linked below!