Practical Steps
- Pick 3–5 Core Metrics.
- Choose the numbers that tell you if your business is growing profitably. Examples: revenue growth %, net profit margin, conversion rate, CAC (customer acquisition cost), CLV (customer lifetime value). Ignore the rest for now.
- Choose the numbers that tell you if your business is growing profitably. Examples: revenue growth %, net profit margin, conversion rate, CAC (customer acquisition cost), CLV (customer lifetime value). Ignore the rest for now.
- Set Clear Targets.
- Don’t just track numbers—decide what “good” looks like. For example: “We want a 20% conversion rate from consultations to contracts” or “Our goal is to reduce CAC by 10% this quarter.”
- Don’t just track numbers—decide what “good” looks like. For example: “We want a 20% conversion rate from consultations to contracts” or “Our goal is to reduce CAC by 10% this quarter.”
- Review Weekly.
- Block 30 minutes each week to look only at your core metrics. Consistency beats intensity—weekly review keeps you focused and proactive.
- Block 30 minutes each week to look only at your core metrics. Consistency beats intensity—weekly review keeps you focused and proactive.
- Tie Every Metric to a Decision.
- If you can’t say, “Here’s what I would do differently if this number goes up or down,” then stop tracking it. That’s the filter to cut out vanity metrics.
- If you can’t say, “Here’s what I would do differently if this number goes up or down,” then stop tracking it. That’s the filter to cut out vanity metrics.
- Use Simple Dashboards.
- You don’t need fancy software to start. A Google Sheet or whiteboard that shows your key numbers in one place works just fine. Keep it visible and simple.
- You don’t need fancy software to start. A Google Sheet or whiteboard that shows your key numbers in one place works just fine. Keep it visible and simple.
- Involve Your Team.
- Share the core metrics with your team so everyone knows what matters. When people see progress together, accountability and momentum build.
- Share the core metrics with your team so everyone knows what matters. When people see progress together, accountability and momentum build.
- Drop 1 Vanity Metric This Week.
- Look at what you’re tracking right now. Pick one metric that doesn’t drive decisions—like “likes” or raw traffic
Additional Resources:
- T&S Where We Build Page
- Gain Exclusive Access to Athena’s Book Launch Updates, Pre-sales, and Promotions!
- Download the Season 7 Resource Guide!
- Rod’s website for EOS implementation
- What the Heck is EOS book
- Traction Book
- 5-Day Tracking Course
If you haven’t had a chance to listen to this episode, you can find it on all streaming platforms by visiting the page linked below!
Posted in Blog, Podcast Show Notes