Referral Roadmap Season 6 Episode 3 Show Notes

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Stop Waiting for the Market to Save You

Rubber Meets the Road: 4 Steps to Take the Market Off the Pedestal

  1. Stop Checking the Market—Start Checking Your Pipeline ➤ You don’t need another news update; you need to open your CRM. Where are the gaps? Who needs follow-up? Your income isn’t determined by the market—it’s determined by the pipeline you build.
  2. Pick One Daily Non-Negotiable and Stick to It for 30 Days ➤ One call. One conversation. One connection. Every day. No matter what. Your business doesn’t need a rescue—it needs consistency.
  3. Write the Names of 10 People Who Already Trust You—and Reach Out This Week ➤ Stop waiting for strangers. Reignite the people who already know your value. Ask how they’re doing. Offer to help. Be a real human. That’s how new opportunity shows up.
  4. Shift from “How’s the Market?” to “How’s My Momentum?” ➤ You don’t control interest rates. You do control your focus, your effort, and your follow-through. Let your energy rise to match the storm—and watch what happens.

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Athena Captain

Athena Captain is Director of Sales and Marketing at Turner & Son Homes, where her passion is building a referral-based company in a niche market. She has helped create a business model that allows Turner & Son Homes to become the “concierge” of building on land in Oklahoma. Athena has successfully led sales teams within retail, banking, and finally bringing her talent to bear in the construction industry. Athena has developed a prospecting system while at Turner & Son Homes that allows any sales professional to become a referral magnet. She will share her system in her upcoming book The Making of a Rainmaker, soon to be released nationwide. With the launch of AthenaCaptain.com, she hopes to help other sales professionals, business owners, and companies apply her proven systems to increase revenue through referrals. She was honored to be a finalist for Edmond Woman of the Year in 2014. She is active within her community as a Board member for Oklahoma Family Network, and she is on the Leadership team of Savannah Station Equine Therapy Program.