December 19, 2023

They Ask, You Answer

Blog

In the ever-evolving world of digital marketing, one thing remains constant: the power of educating and serving your audience. In this blog, we dive into the principles of content marketing, drawing inspiration from the book “They Ask, You Answer.” The key to success? Answering the 100 biggest questions your target audience has, and doing so genuinely without a sales agenda.

Putting This into Action

  1. The Power of “They Ask, You Answer”: In Marcus Sheridan’s book, “They Ask, You Answer,” the concept is simple yet transformative. Imagine if you could address the top 100 questions your target audience has about your industry, product, or service. By doing so through your content, you position your brand as an educator, not a seller.
  2. Providing Helpful and Valuable Content: Your content should serve as a valuable resource for your audience. Whether it’s through blog posts, videos, or infographics, your goal is to genuinely answer their questions and provide insights, guidance, and solutions. By being helpful, you build trust and establish your authority in your niche.
  3. Leveraging Social Media: Social media is an excellent platform for disseminating your helpful content. Share your blog posts, videos, and other content pieces on platforms where your target audience spends their time. Engage in conversations and discussions to further address their questions and concerns.
  4. Email Marketing: Utilize the power of email to nurture your leads. Craft informative newsletters that not only promote your content but also provide answers to common questions. Use email as a way to educate and keep your audience engaged and informed.
  5. A Heart to Serve, Not Just Sell: The true essence of successful content marketing lies in your intentions. When your primary goal is to educate and serve, rather than to sell, your audience can sense the authenticity. This builds long-lasting relationships and loyalty, making sales a natural byproduct of your dedication to their needs.

Content marketing isn’t about pushing products or services; it’s about pulling your audience in by being the go-to source for answers. By taking a page from “They Ask, You Answer” and committing to answering the 100 biggest questions your audience has, you can truly educate and serve your target market. Through social media, email, and your website, your brand can become a trusted resource, and in time, you’ll find that when your heart is truly set on serving, the sales will naturally follow.

What Questions Do You Have?

Athena Captain

Athena Captain is Director of Sales and Marketing at Turner & Son Homes, where her passion is building a referral-based company in a niche market. She has helped create a business model that allows Turner & Son Homes to become the “concierge” of building on land in Oklahoma. Athena has successfully led sales teams within retail, banking, and finally bringing her talent to bear in the construction industry. Athena has developed a prospecting system while at Turner & Son Homes that allows any sales professional to become a referral magnet. She will share her system in her upcoming book The Making of a Rainmaker, soon to be released nationwide. With the launch of AthenaCaptain.com, she hopes to help other sales professionals, business owners, and companies apply her proven systems to increase revenue through referrals. She was honored to be a finalist for Edmond Woman of the Year in 2014. She is active within her community as a Board member for Oklahoma Family Network, and she is on the Leadership team of Savannah Station Equine Therapy Program.