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Prospecting Plan: How to Build It 

So you’ve got your target market, now what? Having all the data, access, and charts in the world won’t help you unless you know where and how you want to use it. “Business owners prospecting plan” is an easy thing to look up, but finding out what next step will help your business goals the most is certainly more difficult. 

This course, building on the first course, allows you to utilize information about your target market to create a prospecting plan. Ideally, your prospecting plan will be ambitious enough to set high expectations, while being realistic enough to establish achievable goals. 

With that goal in mind, this course will cover a variety of topics to equip you for success. It will cover skills, metrics, and other information crucial to generating leads. 

The right professional development course fulfills your specific business’s needs. If you understand your target market already, but are unsure where to go from there? This specific course is perfect for you! 

Build a Prospecting Plan to Access Your Ideal Market

A target market is only as good as the plan designed to access it. You have scoured all the data, crunched the numbers, and now you get to take all that raw data-generated power to access your ideal market. 

Setting manageable goals to access your ideal prospects is crucial. To do that, a prospecting plan needs to be detailed, specific, and have both a timeline and consistent action items that need to be achieved on a regular basis. 

By doing this, you will be able to reference your prospecting plan when you feel you’ve lost sight of your market and the initiatives designed to attract them. Lead-generating is a grind, persistence and tenacity is key. 

By finding your target market, you’ve set yourself up for success. The next step is eliminating redundancies and wasted effort on leads that are not likely to pan out. This professional development course is all about giving you tools for achieving these goals and lowering the odds that you’re spinning your wheels on leads that are unlikely to become prospects.

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Lesson Plan

Revisiting your target market.

Defining goals for your prospecting.

Defining concrete and regular action items to generate leads.

Establishing next steps for leads.

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A Prospecting Plan for Reference

When you’re working with new information, you can lose sight of what leads are prospects and what leads may not go anywhere. Establishing parameters for how to generate leads, what to do with them, and when to aggressively pursue or temporarily withdraw are important.


This business development course is designed to give you tools, metrics, and information you can refer to. Especially since you won’t want to give up on any lead, unwilling to separate with what you may view as a potential prospect. 

This course is here to ensure you know what is worth your time and when it may be time to move on. Your prospecting plan is all about setting goals, parameters, and consistent actions to ensure your business’s success. Once you have that, you can always come back to it. 

Get Started with Prospecting Plan: How to Build It

It takes a motivated and aware professional to recognize their needs and be ready to establish next steps for success. This course is designed to deliver actionable and achievable goals through a prospecting plan. Now that you know your market, you have to understand how to capitalize on it to ensure your business can continue efficiently and optimally. 

Frequently Asked Questions

What are the benefits of professional development courses?

Professional development courses are crucial for keeping your business current with marketing trends, technological advancements, and iterative improvements to your processes. 

How long does the course take to complete?

We suggest our courses be taken over 5 days in order to give you time to absorb the lessons from each video and have time to apply them to your business.

How soon can I start my course after I purchase it?

You can begin the course immediately after purchase by logging into your account! There you’ll have access to every course you’ve purchased with Athena Captain, including downloadable handouts to go with the video lessons.

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Coach, Speaker, Author

Through her unique combination of life experience and a heart for sharing, Athena brings her extremely engaging and humble style to the speaking arena, captivating audiences ranging from professional single moms, to families raising kids with special needs, to entrepreneurs and sales professionals looking to create a growing sales machine.

Athena’s heart drives her to serve those who know, deep down, that they have a gift, a knack, that hasn’t fully developed, and who hunger for that spark of inspiration and knowledge that will finally help them turn that corner. Her proven results building a referral-based prospecting and sales machine for a custom homebuilding company, after building a hugely successful sales team for one of the nation’s largest mortgage firms, give her credibility to inspire and teach an audience of professionals from any size organization. Her life spent raising a child with special needs, while juggling the load that comes with being a world-class sales and marketing professional, all while overcoming the challenges of someone who scores 10 / 10 on the ACE scale, gives her credibility to speak into the lives of an audience facing similar challenges, but who also share the belief and vision that they can do, and become, more than anyone ever thought possible.

Athena brings a unique combination of grit, empathy, and no-excuses inspiration that speaks to a range of audiences, leaving them with not only the motivation, but also the tools, to go back into the world with a renewed sense of purpose, with an understanding of how to carry it out.