If you’re like me, some days you feel like you’re losing. Like you’re failing. You’ve made dozens of prospecting calls, and you’ve been rejected every time. Like nobody wants to meet with you, nobody wants to buy from you, and you’re starting to wonder what in the heck you’re doing wrong.
Guess what: the voice in your head telling you that you’re losing - failing - is lying to you. It’s as simple as this: you were born to win.
The Secret to Winning
Here’s the secret, though: to win, you have to plan to win. Prepare to win. Expect to win.
Put a simple, measurable prospecting plan in place. Follow it diligently. Some days it will feel like you’re never going to make another appointment with a qualified buyer.
That’s perfectly normal.
So, how do you keep your negative emotions from stopping you?
Find success in doing the behaviors that you KNOW produce results. You’ve made the sale before, right? You know what works and what doesn’t, right? Keep doing what works.
Here’s how you do it:
- Set a goal for how many conversations you want to have with prospects today.
- Sit down, close your email, facebook, and put away all the distractions. Make the calls.
- Don’t stop until you’ve had the number of conversations you committed to.
It doesn't matter how any of the conversations turn out. It matters that you have them.
Did you make the calls? Have the conversations? Yes?
Then you’re a winner today. You did the hard work. The success is in the behavior. The results will come - there’s no way they can’t.
Celebrate the wins. You were born to win.